Craft Your Authentic Instagram Strategy 2021

All you need to show up authentically and grow your brand organically on Instagram in 2021

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This course will teach you how to craft an authentic strategy for Instagram to grow your business. You'll learn a gentle, slower approach to social media - one focused on getting dream clients buying from you, and also managing your wellbeing, time, energy to create positive impact in others' lives and further shape this world.

Throughout the modules you’ll learn my personal framework Social With Heart and apply it to Instagram.

I'd like to teach you how to master Instagram so that it doesn't control your life but you control how you use it. I believe there is a way to use it in a slower way - one that works for your life and schedule, and doesn't make you feel drained, stressed, or overwhelmed after using it.

After completing module 1, you’ll be able to answer questions in your workbook such as what your purpose is for using Instagram, how you’ll use it, and how to overcome challenges you may face.

After completing module 2, you’ll be able to authentically define your values so as to infuse them shine in your messaging and content whenever you show up online.

After completing module 3, you’ll have a clear profile of your dream clients, and come up with ways and ideas to captivate and convert visitors into followers, and ultimately paying customers.

After completing module 4, you’ll be equipped with the confidence you need about selling, and have a sales plan that feels good and easeful. You’ll also by then prepare and plan your content for an entire month ahead of time!

After completing module 5, you’ll create a sustainable plan of action for your content, you’ll write up captions, and can choose from ideas I’ve suggested for Reels, stories, lives, or Carousels. You’ll also know how to block off time for Instagram and organize your workflow for long term.

It’s for you if you are a slow entrepreneur, caring about community and being true to who you are and what you’re called to do and sharing your story on Instagram to grow your business.

It’s NOT for you if you’re looking to know how Instagram features work, Insta hacks or how to get more followers and likes. In this course you’ll naturally get results like this when you apply an authentic Instagram strategy but it’s not the main focus, because more followers and likes don’t always equate sustainable income or dream clients following you.

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Your Instructor


Beatrice Mangar
Beatrice Mangar

Beatrice Mangar worked for 18 years in the world of luxury hospitality, tourism and publishing. What do these have in common? How to create genuine connections with total strangers and establish trust, getting them to like you and eventually buy from you. When social media platforms became a thing, Beatrice used them avidly and had extensive training in digital marketing. Over the years, Beatrice used social media to grow her personal brand, her blog, and monetised these successfully for a freelance career. Many people soon started to ask Beatrice for guidance with their social media strategy as they realised that Beatrice had a unique way of weaving authenticity and simplicity in how she used social media platforms. Beatrice is well positioned to teach other purpose-driven small business owners to effectively leverage Instagram to foster genuine connections with their community and help them get a sustainable income.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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